Tuesday, July 28, 2009

Altego: Clear Laptop Sleeve packaging


Altego: Clear Laptop Sleeve




Altego™ is a new brand launch for my company with its first product a Clear Laptop Sleeve. I had the privilege of branding the entire project; logo, packaging, advertising I got to create it all, with the help and opinions of my fellow Marketing team.

The Altego clear laptop sleeves are designed to show off your
individuality by displaying your personalized or unique colored laptop while
maintaining laptop protection when carried alone or in a bag. The transparent
front panel features Air Cushion technology that allows visibility to the laptop
and ideal protection for absorbing shocks and impacts. Also features thick
neoprene material with molded EVA Cushion Cell lining for additional protection.
Checkpoint Friendly design complies with TSA guidelines so there is no need to
remove your laptop while going through airport security. This lightweight bag is
water-resistant.